Tag Archives: social networking

Keep it simple Make it beautiful Have fun – sharing through @HaikuDeck

A year on from when @paulbromford published a Haiku Deck celebrating #60yearsoflearning and this October in a special birthday edition I invited some of the people I admire to share their secrets of being social online.


Paul and I are very aware of how important it is to share knowledge and information especially for people new to social media. Whilst we have not quite been able to achieve our aim of creating one new presentation a month throughout 2014 we hope the following Haiku Decks will give you ideas for different ways of presenting your thoughts and ideas.

January 2014

February 2014

March 2014

April 2014

May 2014

We are taking a summer break because we have both been busy with #powerplayers14 and Paul has been busy with the Bromford Lab. He has produced a series of Haiku Decks to explain the purpose of the Lab, launch a recruitment campaign through Twitter and encouraging people to get involved.


Paul initially inspired me to explore the potential of Haiku Deck with the following presentation which has now had an impressive 90,000 views.

If you are thinking of starting a blog these top tips from  will hopefully inspire you!

Useful guidance from Paul about developing your own personal social media policy

Hot tip – add your Haiku Deck on slideshare and you will reach an even bigger audience!


Saturday 31st Aug thoughts via Twitter

My recommended reading, viewing and thinking for the weekend!




Could crowdfunding support new ways of thinking in care?

“Knowledge is useless if it’s exclusive. If you really want change, you really want it to be inclusive, where everyone’s included, otherwise you’re just going to have more of the same in the future.” will.i.am interviewed in the Guardian 15th December 2012 @iamwill

I am fortunate to be connected to over 10,000 people through social networks. If each person in my network invested £7-00 we could produce a weekly Disruptive Social Care podcast throughout 2013. Or if innovative care organisations sponsored a show we would reach our target even more quickly!

The podcasts were developed to promote innovative thinking about care in the 21st century by bringing people and ideas together. With over 5000 downloads and views of the Disruptive Social Care podcast we have created a unique communications platform.

When Stu and I launched the Disruptive Social Care podcasts we wanted to spread the word about care innovations, share great ideas and promote the value of digital technology to help people and communities connect and collaborate. We recognised the need for digital leadership to drive the adoption of technology in care.

We are passionate about ensuring that good practice in care, health, housing, education, employment and research is promoted and shared. We want Disruptive Social Care to become the benchmark for innovators. To date we have self funded the podcasts. We hope that there are enough innovative individuals and organisations who share our values and will help us to reach a bigger audience.

“The social care sector produces tons of outputs in the forms of papers and reports and so on and I struggle to keep up with a lot of it quite frankly, but I never struggle to find time to listen to your weekly podcast, and I think what is distinctive about it is that you offer a fresh take on a lot of the challenges that we face and I don’t think there’s anything quite like it, so do keep it up, I think it’s a really refreshing contribution, and challenge actually, to the way we do things”

Richard Humphries, Assistant Director of Policy The Kings Fund @richardatkf 

Giving a voice to innovators is essential if we are to develop care services fit for the 21st century. Dare I suggest that publishing 50 reports will not be as effective as Simone Florio talking about the inspiring Healthy Living Club at Lingham Court @HLCC supporting people living with dementia, Anthony Ribot @RibotMaximus discussing user experience, design and  Threedom the world’s simplest smartphone and Mark Brown @markoneinfour sharing his thoughts about the need for radical changes in mental health services.

We need your help and support to continue to produce our independent, provocative and edgy weekly shows. And a very big thank you to our first friends and supporters! @FOL_LTD @Ermintrude2 @Recovery4_me @BPDFFS @MindingsStu @clarkmike 

How to sponsor the Disruptive Social Care podcast Any questions? Do contact me if you need an invoice before sponsoring the podcasts. @shirleyayres

Will we succeed with our very ambitious vision? If innovation and new ways of thinking about care is part of your DNA we hope you will support us. Only time will tell but do keep  an eye  on how many innovative organisations are prepared to sign up and support us!

Social Networking Basics for Care Organisations

“For the first time we have the social tools to make group action a reality. And they’re going to change our whole world” Clay Shirky Here Comes Everybody: The Power of Organizing Without Organizations (2008)

If people have a choice about who is delivering their care services would they chose your organisation? The chill winds of budget cuts and redundancies along with increasing expectations and more connected communities mean that public services are under considerable scrutiny. The need for a culture of innovation and creativity is essential if we are to meet the challenges and aspirations for improved care services. In some ways it is frustrating to reflect on the lack of progress since the publication of my report on “The future for personalisation? Service users, carers and digital engagement” by IRISS in August 2011.

Social networking, social learning and the use of mobile technology have an increasingly important role in the care sector. Digital networks are enabling different forms of collective action and collaborative groups are being formed which connect and support people across the world. How many networks is your organisation involved with?

“The cost of all kinds of group activity has fallen dramatically and social tools provide the capacity for action by loosely structured groups, operating without managerial direction and outside the profit motive”
Clay Shirky

There are an increasing range of different tools available which include: twitter, facebook, LinkedIn, YouTube, flickr, slideshare, blogs, webinars, podcasts etc. The tools are simply a way of enabling people to share,co-operate and collaborate. These tools used creatively will complement each other but they do need to be used strategically and to make sense for your organisation and audience.

Social networking is about listening; engaging, providing value by solving problems and answering questions and building relationships. An increasing number of people are using online forums to share thoughts and ideas about good practice across the care sector. Are you evaluating how your organisation is using social media to extend participation, provide information and collaborate with similar organizations?

“No decision about me without me” With the promise of more control and choice in both health and care services there is a growing expectation of honesty, openness and transparency in transactions between citizens and public organisations. Used solely as a broadcast channel social media will not have any significant or positive impact about how people see your organisation. A few tweets, an e-letter, a forum on a website and joining groups without contributing to discussions do not constitute a social media strategy. Do you know where people are already having conversations about social care on the internet?

Developing social media activities is an important part of building a presence and a profile on the internet. But social networking using social media tools will need to become part of the DNA of the whole organisation, led, supported and endorsed by the senior management team. This can involve a substantial mind shift within organisations who see social media solely as a broadcasting and/or marketing channel.

Action Points

1. Undertake a review of your current communications activities including websites, blogs, published materials and events.
Decide what it is you want to achieve and explore how social networking will contribute to your communications and stakeholder engagement strategy. How effective are your current activities, how do you know what is working well, who are your customers and what is the added value you offer?

2. Develop a social media and social learning policy in consultation with staff and stakeholders

3. Provide social media workshops to help all staff become familiar with and confident in using social media tools. Encourage feedback and suggestions about how you can improve internal and external communications.

4. Measure and evaluate the return on your investment in social media activities including google alerts and google anlaytics
Social media has challenged organisations to embrace new ways of connecting and communicating, demanding greater openness, transparency and engagement. What is the potential Return On Investment (ROI) of an approach to social media which develops real relationships with stakeholders?

There is a lot of learning and risk associated with launching a public blog. Easily accessible, relevant and timely information on your website is essential. Invite feedback about your website. Be prepared for discussions and conversations which you cannot control but from which there can be considerable learning for the organisation. Be prepared to respond to questions and criticism.

Social networking, in many ways, is all about learning. Social media is one of the most powerful ways to understand what we do and why, learn as we go, and share what we learn with others. Every day conversations are taking place across the internet about social work and social care. Do you know what is being said about leadership, social care, services for children, workforce development, social learning and commissioning in the care sector? A good starting point is the informative post 7 reasons to launch an internal blog before going public.

About Shirley Ayres The Japanese have a word “Kaizen” which translated means “the gathering of the wisdom of the people” As a knowledge management and communications consultancy we have particular expertise in developing social networks and social learning with an unrivaled and in depth knowledge of the care sector. We advise and review public, private and non profit organisations communication & digital engagement strategies.