I am often asked about simple tools which will help with engagement, promotion and analysing the impact of using social media. The following tools offer a basic free service and the option of paid for services to provide a more customised platform and detailed analysis. You may wish to include these recommendations when developing your digital engagement strategy. You will need a Twitter account to access these tools.
RebelMouse provides a quick and easy way for people to catch up on your latest news, posts and tweets. RebelMouse takes your social presence across the major networks and organizes it into what it calls a “beautiful, dynamic and social front page”. Twitter: @RebelMouse
Vizify “a picture is worth a thousand words” Vizify provides a personal website based on your social media profiles. Vizify creates a series of interactive infographics which provide your online visual biography. One of the most popular Vizify services is animating your Twitter profile as a short video. Twitter: @vizify
bit.ly is a URL shortening and bookmarking service which enables you to save, share , track and discover links from around the web. Today the post which has been shared most widely. Clicking “view stats” provides real time information about who is clicking on your links. Twitter: @Bitly
Tweetreach allows you to find out how far your tweet has travelled, who is talking about it and how many people saw it. Use TweetReach to analyze recent Twitter activity about your hashtag or URL and get social analytics on reach, exposure, tweets and contributors.Twitter: @tweetreachapp
TweetChat is a way of having conversations in real-time using hashtags on Twitter. Particularly useful for tweet chats that include a specific hashtag to link those tweets together in a virtual conversation. Many conferences now have a hashtag to encourage wider engagement with the speakers and presentations. More informal Twitter chats can happen over a longer period of time when a group of people all tweet about the same topic using a hashtag. Twitter: @TweetChat
What is your favourite social media tool?
Further recommendations via Twitter (updated January 2014)
Pocket (formerly Read It Later) When you find something you want to view later: text, video, images and other content put it in Pocket. Save items with one click. Save directly from your browser or from apps like Twitter, Flipboard, Pulse and Zite. Twitter: @Pocket
Thanks to @TomSprints for the recommendation