Monthly Archives: July 2013

An introduction to Social Media Basics for #kentdigicare @paulbromford

On Friday 12th July Paul Taylor Innovation Coach at the Bromford Group @paulbromford will be running the Social  Media Basics “How to” engage with social media and what are the benefits? workshop at the Kent Care in the Digital Age Conference.

Paul is sharing his social media insights in advance through a series of #vine videos and I will be adding them as they appear on Twitter!


Social Media top tips for #kentdigicare from @clarkmike and @shirleyayres

On Friday 12th July Mike Clark  Managing Editor Telecare Learning and Improvement Network and I will be running an Advanced Social Media Masterclass at the Kent Care in the Digital Age Conference.

We are sharing our thoughts in advance of the workshop and welcome your thoughts and questions either on Twitter using the hashtag #kentdigicare or in the comments section below.

10 Social Media Tips for #KentDigiCare @clarkmike shares his top ten tips


If you haven’t redesigned your organisation & supported your people to innovate, you won’t get a return on any social media investment


Organisations change (D) when they are uncomfortable (A), have a clear vision (B) & know the first steps (C) – social media needs to be everybody’s business – unless you are unhappy with what you are currently doing you are unlikely to change – you will need digital leaders and champions

RT x RT x RT

Right Technology, Right Tools at the Right Time – find stuff that works for you and your organisation

Master the tools

Find the best tools and master them – they have a wider use – 80/20 social media over traditional (including e-mail)


Hashtag your organisation, understand your brand and digital footprint, get a 360 view


Signal to noise – filter to find what is of value and is meaningful – your customers will appreciate it

Learn, Lead and Lean

Learn from the digital leaders, innovators and mavericks – develop your own style, keep it simple

Move from 1:1 to Many:Many

Scaling is crucial to turn information into knowledge, influence into action, outputs into outcomes

The C’s – Content, Context, Customers, Citizens, Communication, Connection, Collaboration, Community, Curation, Commitment, Consistency, Curiosity

If it begins with ‘C’, you’re probably in the right place

The Last Post

In the digital world its 24/7 and in your face, you can’t ignore it – you are only as good as your last post or tweet

Thoughts about my digital footprint by @shirleyayres 

What happens if I google “Shirley Ayres”? 165,000 results

Try googling your name you may be surprised about what is known about you on the internet!

What is the story you have to tell and who do you want to share it with?

You need to be selective about the platforms you use:

Twitter @shirleyayres



 I run three LinkedIn groups

  • Advanced Social Work Practice Network
  • Network for Practitioners working with vulnerable children and young people
  • Third and Public Sector Digital Engagement



Social media is a great leveller and your social influence (unless you are a *celebrity*!) is determined by the value you add not your status or size

Contrary to what people may say social media is not free it requires an investment of time. If you have no need to communicate about your organisation or your work then it may not be worth the investment.

However ………

There are around 33 million UK Facebook accounts  

The overall number of active Twitter accounts topped 200 million in 2012

An estimated  34 million live UK Twitter accounts

How social is your business – are you ready to be open and transparent?

The difference between broadcasting and being social – what makes for a successful conversation?

Share, share and share some more …….

Share generously with your knowledge, skills & passions and links to good resources that you have enjoyed reading.

Connecting Social Care and Social Media

Social etiquette – thank people for sharing your posts and widen your own network by making lots of introductions and helping people connect. Give credit to the people who also share good resources.

How social are you – what learning, practice and ideas have you shared this week?

The #carecrisis affects millions of people – how are you influencing the debate?

Twitter Direct Messages have been described as “mobile on steroids”

Moving from thinking to action – this could be a well kept secret but growing and nurturing your social network is great fun and has very tangible benefits!

#kentdigicare would not be happening without the connections made through social media!

Welcome to #kentdigicare

smwldn images The Kent Care in the Digital Age conference on July 12th is bringing together 150 staff, volunteers, service users, carers, innovators and care providers to explore how digital technology can enhance community care and support. The event is fully booked with a waiting list but we hope many more people will be involved through watching the live stream from 9am and joining in the conversations on Twitter using the hashtag #kentdigicare.


9.00 – 9.30 Registration

9.30   Welcome Shirley Ayres Founder Connected Care Network @shirleyayres

9.30 – 9.40 A vision for Connected Care in Kent – Dr Robert Stewart Clinical Lead Kent County Council

9.40  – 10.10 The Benefits of Supporting Care Innovations – Dominic Campbell Founder and Director FutureGov @dominiccampbell 

10.10 – 10.25 Can online innovations enhance social care? – Shirley Ayres

10.25 -11.15 Choice of Practical Workshops to develop confidence and share expertise about the use of digital tools with practical advice about how to get started or improve your social media and networking skills.

  • Social  Media Basics “How to” engage with social media and what are the benefits? – Paul Taylor Bromford Group @paulbromford
  • Developing a strategic approach to social media  – James Lampert Commissioning Manager Kent CC @uk_james and James Souttar Co-founder Connected Care Network
  •  Advanced Social Media Masterclass – Mike Clark Managing Editor Telecare Learning and Improvement Network @clarkmike and Shirley Ayres Connected Care Network

11.15 – 11.45 Break

11.45 – 12.30 Choice of themed workshops bringing participants and innovators together to explore how technology is supporting people to live more independently, manage their health & wellbeing, make social connections, combat isolation and volunteer online.

  • Community Connections
  •  eMental Health
  • Patient and User Engagement
  •  Digital Inclusion
  •  Supporting Carers and Families
  •  Online Volunteering and Timebanking
  •  Residential Care and Supported Housing
  •  Online Marketplaces

12.30 – 1.45 Lunch and Innovators Showcase with live demonstrations

1.45 – 2.30 Themed workshops repeated

2.30 – 3.00 Plenary with feedback from the workshops facilitated by James Souttar Co-founder Connected Care Network

3.00 – 3.30 Break and Innovators Showcase

3.30 – 4.15 “The Future for Personalisation? Service users, carers and digital engagement” Interactive panel debate with questions invited from the audience and through Twitter Chair Shirley Ayres

4.15 – 4.30 Closing Remarks Dr Robert Stewart

Why I’m excited about #kentdigicare by @uk_james

I’m really excited about the forthcoming Care in the Digital Age conference and debate taking place in Kent on 12th July.

I hope that everyone attending on the day, watching online or participating in the twitter discussions using #kentdigicare will feel enthused about the possibilities that exist if we focus on how we can get people connected to each other in local communities.  This might be connecting neighbours to other neighbours, carers to other carers, professionals to patients and service users.  Certainly locally in Kent, we have invested a lot of time and energy in looking at how telecare, telehealth and digital technologies can support people to live safer, healthier and more fulfilling lives.  With technology developments moving at such a pace, we have to consider what other options should be supported, shared, encouraged and used.  We must be brave and think about the unthinkable. We can also learn how technology is supporting people in other parts of the country to live more fulfilling lives.

We need to see how technology is an enabler and if we use it creatively, begin to understand how we all can get more out of life, the people we live with and the area we live in.  We need to get smart about harnessing the power of social networking in supporting connected care, whether this be through the mainstream channels like Twitter and Facebook, or other solutions that people can access on their smartphones, tablets, TV sets and home PCs. 

 What do I hope comes out of the conference?

·         People will make connections with one another locally and nationally

·         People will take ideas and energy back into their own communities and organisations they’re involved with – and make something happen

·         We want to have a debate through the Kent Health and Wellbeing Board about how we can use technology and social media to engage with people living in our communities, find out which services are delivering well and where the shortfalls exist – so that we can do something about it

The programme, contributors & workshop resources can be accessed here  

James Lampert Commissioning Manager – Community Support

Kent County Council Families and Social Care,