Great start to the day reading
@PaulBromford thoughts about the social CEO
1: Forget social media – it’s about being a social business
2: It will make you more visible, people will like you more
3: You are missing out on recruiting the best people
4: Customers will trust your organisation more
5: You are missing out on vital market intelligence
Followed by an insightful post from
@NathanConstable about the police use of social media and the reasons why some chief officers are reluctant to embrace social media:
1. With the best will in the world some just don’t “get it” and will need to be convinced of its value.
2. There is a fear of loss of control of message. Everything has to be corporate.
3. There is a fear that some of their officers will damage the reputation of the force by tweeting things they shouldn’t.
Good to share the newly published e-book Social Media and Mental Health Practice
An innovative response to the challenge of making care technology mainstream