Can Twitter make our care and social work organisations more “social”?

twitter“Social media is a fundamental shift in the way we communicate. All the time online conversations are happening about you, your brand and your organisation. It’s not a choice whether you DO social media, the choice is how well you do it” Erik Qualman author of socialnomics.

Social networking has the potential to put the “social” back into social work and social care. So it is sad to note how few care organisations are actually engaged and using social media to communicate and debate with an increasingly diverse group of stakeholders. Children and adult care is on the edge and urgently needs public support to show politicians that there is widespread support for properly funding the services which  millions of people rely on daily. How could we be using social media to counter the negative media perceptions  and reporting about social work and care services?

Twitter is a rich source of instantly updated information and it is how I stay updated on an incredibly wide variety of topics. What makes a care tweeter valuable? Generously sharing knowledge, passions and links to useful resources and blogs. Listening, challenging, informing and making a difference.

If you are an organisation funded to engage with the public you need a strategy for responding to questions and comments online. This should include contact details for senior staff which is available on your website.

What is a turn off? Broadcasting, constantly selling and promoting yourself, not listening or interested in conversations which may be critical of your organisation. Having a Twitter, Facebook or LinkedIn profile  and rarely updating shows a real lack of interest in being social. I will leave you to judge how social our care tweeters are!

This should be a simple request but…. it does require an understanding of the complicated and fragmented social work and social care sectors. Care services are provided by a diverse range of providers including local authorities, health, housing, charities, social enterprises and the private sector. This list focuses on organisations and individuals who have a specific social work or social care brief.

Who is currently using Twitter?

Association of Directors of Adult Social Services @ADASSdclode

Eddie Clarke Director Adult Social Services Worcestershire @eddiec10 

Sarah Pickup President ADASS and Director Hertfordshire @adassspickup

Sherry Malik Director of Children & Adults, LB Hounslow @sherry_malik 

Lorna Payne Group Director Adults and Health LB Havering @Lorna_Payne

Barnet Council’s Adult Social Care and Health Service @lbbadults 

Sean McLaughlin Director of Housing and Adult Social Services @SeanMcLaughlin

Simon Birch Director of Social Services in Monmouthshire @MCCSimonBurch

The Association of Directors of Children’s Services are not using Twitter  

Dave Hill Director of Children’s Services Essex County Council @DCSEssex 

Social Care Service Managers 

James Lampert Social care Commisioner Kent County Council  @uk_james

Guy Stenson  Service manager (planning & partnerships), Children, Adults and  Health South Gloucestershire Council @guystenson

British Association of Social Workers @BASW_UK

Awaiting confirmation of whether the Chair and CEO are using Twitter

Care Quality Commission @CareQualityComm

Chair David Prior and CEO David Behan are not using Twitter

Care Providers

Bill Mumford CEO Macintyre, Chair of VODG and on @TLAP1 Board  @billatmacintyre 

Centre for Workforce Intelligence  @C4WI 

Peter Sharp CEO @CfWICEO

Rhidian Hughes Head of Social Care @rhidianhughes

Children’s Commissioner for England

Maggie Atkinson @ChildrensComm

College of Social Work @CollegeofSW 

Awaiting confirmation of whether the Co-Chairs and Interim CEO are using Twitter

Disabled People’s User Led Organisations (DPULOs) 

Rich Watts National Lead for Disabled People’s User Led Organisations (DPULOs) @rich_w 

Kings Fund @RichardatKF  Senior Fellow

National Skills Academy for Social Care @NSASocialCare

Awaiting confirmation of whether the Chair and CEO are using Twitter

Skills for Care @skillsforcare

A disappointing response especially when there is a lack of clarity about the role of Skills for Care and the planned amalgamation with the National Skills Academy for Social Care.

Social Care Institute for Excellence @SCIE_socialcare

Current Chair not on Twitter

CEO Andrea Sutcliffe @Crouchendtiger7

Think Local Act Personal Partnership @TLAP1

Programme Director Sam Bennett @samhbenn 

Scotland (links thanks to @jonbolton )

Wales

Care Council for Wales @CareCouncil 

No doubt I will be adding to the list. Do let me know if I have missed any  social care tweeters you feel I should add to the list.

7 responses to “Can Twitter make our care and social work organisations more “social”?

  1. Really interesting post – I think it is a positive move to use Twitter and I believe it’s essential for Social Work to move with the times – I just don’t know how it will happen. I would be wary of having public discussions about anything with my work hat on. I guess if you’re a head of service that’s ok because you’re paid to have public discussions and paid to have an opinion. But how would you go about managing unhappy service users, or service users with mental health problems having access to communicate with you 24/7. How do manage boundaries when you’re operating on Twitter?

  2. Pingback: georgejulian.co.uk - Social media as a vehicle

  3. Pingback: 'Often "good practice" in Mental Health Act detentions is no more than basic human rights' - Mad World - Other blogs - Social Work Blog - Carespace from Community Care

  4. Pingback: 'Often "good practice" in Mental Health Act detentions is no more than basic human rights' | Mad World

  5. Pingback: Social Work Education on Twitter – Part 1 | JSWEC Magazine

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s