Category Archives: Social Media and Social Care

Some #HseParty14 highlights

I was delighted to be at @hseparty in Manchester last week. The energy and creativity was in full flow over a very packed two days. Housing, like the health and care sectors, are confronting real challenges in terms of their role and how community services can be delivered most effectively. Thinking differently and exploring the potential of new collaborations and partnerships offers so many opportunities. To get a sense of the diversity of activities and debate have a look at the #hseparty14 Twitter stream.

The #powerplayers14 Awards dinner faithfully recorded by @johnpopham was a real celebration of the growing influence of digital technology and social media across the housing sector.  explains the thinking which informed the Power Players list and the role of super connectors.

 

The housing question time provoked much interest and debate. My feeling is that every event should now include a live streamed question time! Thanks to the excellent panel Anne McCrossan,  Nick AtkinCaroline KingJames Pargetter and to John Popham who suggested the idea and recorded the debate. Definitely worth watching.

http://housingqt.co.uk/

“Co-production is the way forward” and how to communicate through balloons. Lovely lessons from the  Balloon Orchestra Workshop

 

Paul Taylor’s thoughts on “Do Housing Associations need Innovation Labs?” were shared at the Chartered Institute of Housing annual conference which was being held at the same time as House Party. Innovation and new ways of thinking were a constant theme at House Party so it was fascinating to see the debate generated by #dronegate which, in fairness, was only a small element of his presentation.

 

And finally a big thank you to Matt Leach from HACT and Esther Foreman from the Social Change Agency who had the vision and passion to make House Party such a success.

 

 

 

 

 

Why the Bromford Innovation Lab is only recruiting via Twitter

shirleyayres:

The use of social media has an increasingly important role in helping people to collaborate, build relationships, share information and resources and as of today find a job. 

A challenge to conventional recruitment the #BromfordLab recruiting through Twitter has certainly generated a lot of interest. The responses to this very new way of recruiting will be interesting as applicants are being asked to demonstrate their skills, experience and social influence within their relevant communities through web content such as community engagement on social networks, blogs and other searchable publications.

I wonder whether the Open Badges movement a new online standard to recognize and verify learning will become increasingly important as people are able to display their skills and achievements on social networking profiles, job sites and websites.

I was struck by the concerns expressed about people being digitally excluded and Paul Taylor’s response that “the first thing @ConnectBromford do is is to let people know being offline excludes you from job market and that they provide support to help people get online”. I believe every organisation has a responsibility to ensure that their community is digitally included and that digital engagement is seen as a core part of their business.

The social CV is a growing trend and I am inclined to agree with Vala Afshar who pioneered this approach in the US “the future of talent acquisition is being social”

Originally posted on Paul Taylor :

twitter-shortcuts

Imagine a future where you don’t have a CV or resume. A future where your talent and achievements are broken down into tweetable chunks. Your professional life , and a good bit of your personal too, is available online for all to see. You are scored according to your worth and the value of your followers. Your score can determine whether you get that job interview – Me , March 2013 – How Social Media Could Get You Your Next Job 

The first and only time I start a post quoting myself. Honest.

Next week marks the launch of the Bromford Innovation Lab – a new venture that we are very excited about.

What makes it different is the way it will work.

It consists of Lab sessions each lasting 12 weeks and run four times a year. During those 12 weeks we’ll be hosting a number of problems…

View original 802 more words

Social media and social care – thoughts for #becomingvibrance

Today I am giving a presentation at the Vibrance staff conference which is celebrating 25 years of supporting people who are disabled to lead their lives as they wish and to challenge barriers that prevent individual choice and fulfilment. You can follow the event on Twitter  @Vibrance2013 

It is always interesting developing a presentation for an unknown audience some of whom may be very confident using social media and others yet to be convinced that it has any value in their day to day lives. There is just so much to share and a post can only provide a snapshot of my thoughts and all the resources available online.

I love discussing the role and impact of digital with front line staff and people who use care services. For me the #Socialnomics 2014 video by Erik Qualman answers a frequently question asked about why people should take social media seriously.

Source data for the statistics in the video is available in the bookSocialnomics: How Social Media Transforms the Way We Live and Do Business

Facebook has 1.3 billion accounts

YouTube has 1 billion users and 4 billion view a day

Twitter has 243 million monthly active users

Linkedin has 300 million accounts

Instagram has 200 million users

Source: Digital Marketing Ramblings March 2014

The fastest growing demographic on Twitter is the 55-64 year old age bracket. 189 million users of Facebook are only using mobile devices and 25% of smartphone owners aged 18–44 say they can’t recall the last time their smartphone was not next to them.

Digital technology has already changed our lives drastically in the last 10 years, from the way we shop, the way we communicate, the way we find information and even the way we find love. Social networks provide some of the most powerful tools available today for building a sense of belonging, support and sharing. Technology is redefining how care and support is provided in a digitally connected society and the new @LinkMeUp_UK  website is a great example of this

However one of our biggest challenges is the need a major cultural shift which recognises the role of technology in shaping services which are focused around an individual’s needs and aspirations.

Can online innovation enhance social care? As I found out when I was researching my paper for the Nominet Trust the simple answer is yes!

Information is freely shared through social media. For example Netbuddy encourages the swapping practical tips and information on all aspects of supporting people with learning disabilities @netbuddytoptips

 Enabled by Design is a community of people who are passionate about well-designed, everyday products that challenge the one-size-fits-all approach to assistive equipment. Enabled by Design encourages people to share their views and experiences of assistive equipment and post information, reviews and comments. @enabledby

Gig  Buddies links music fans who have a learning disability with other music lovers.  I really like their social media policy written impressively in less than 140 characters. “Stay Up Late actively embraces social media, staff  are asked to engage, experiment, be relevant and take responsibility.”

Care and support in the 21st century requires much more connected thinking across care services, health, housing, education and employment. Technology and social media can help make this happen.

The true value of digital technology really lies in solving a problem, or otherwise helping to improve the quality of our lives. One of the simplest needs  is the ability to stay in touch with family and friends. Digital technology opens up options and enables that contact to be much more immediate. Introducing people to the concept of emails, picture sharing, social networking, and online video calls, such as Skype has many benefits.

This is especially important when families are widely dispersed and require a simple and easy way of keeping in touch and staying connected – whether they are living at home, in residential care, are in hospital or in different parts
of the world. Feeling connected and having supportive social relationships has a strong link to health and longevity. Encouraging wellbeing is an important social challenge facing society as a whole.

There is considerable debate about the role of digital technology in social care. Understandably there are concerns that the use of technology somehow depersonalises what is often a very personal service. I fully accept that technology is not a magic bullet to address all of the complex problems we are confronting as a society. Digital technology cannot and should not replace human contact, kindness, empathy and understanding. But it does allow people to connect in different ways, quickly and easily. Digital technology and social networks provide some of the most powerful tools available today for building a sense of belonging, support and sharing.

Is social media putting the “social” back into care? Have a look at the many care organisations who now have a Twitter presence including .

There are lots of resources online to help you use social media. The Twitter Help centre provides useful guidance and Mashable have produced the Twitter Guide Book.

Useful tips to guide you in developing your own personal social media policy have been produced by Paul Taylor @paulbromford.

 

Social media is an increasingly crowded space – some simple tools ( at least for me they are as a non techie!) to help you manage your online presence

 

Service users and carers rightly expect more autonomy and choice in how services are provided. Digital leadership, motivating staff and creating a culture where people are empowered to do things differently are crucial elements of good engagement.

As Professor Stephen Hawking said, when accepting his AbilityNet ‘Excellence in Accessibility Award’ at the Technology4Good awards September 2012: “Technology is a vital part of human existence. They show us that the right tools in the right hands can help everyone, regardless of our frailties, to achieve our true potential and advance as a civilisation.”

The way forward?

The digital revolution is about people, social networks and connections not the technology

Get the basics right – make it easy for people to connect with you.

Value and respond to feedback, complaints and suggestions to improve your services

An idea does not care who has it – share generously your knowledge, passions and links to resources you have found  useful, enjoyed reading or even just made you smile.

I hope you will be excited as me by the potential offered through social media to create communities of interest, make new connections, share information and resources and let people know about your work. I look forward to welcoming you to this wonderful and connected world!

The Connected Care Network

  • Nurtures innovative approaches to care and support and encourages collaboration and partnership to avoid unnecessary duplication.
  • Is an independent and authoritative voice which promotes investment in new models of care, supporting innovation, technology solutions and economic growth
  • Provides a range of services including the Care in a Digital Age programme, Critical Friend Reviews and support with developing Digital Engagement strategies
  • Published the first Click Guide to Digital Technology for Adult Care because there is a real gap in the market for connecting digital technology with the people and organizations who purchase care and support services. The Guide is now being updated to include another 100 resources.

Social conversations, social media and social good

You may have picked up that Mark Brown  Paul Taylor   and I are running an event on the 29th April in Central London. We are exploring “What can social media do to make social good better?”

 

What makes it special for me is that Mark, Paul and I come from very different backgrounds but we have a shared interest in how social media is defining care, support and community engagement both online and offline in the digital age. We are also exploring what it means to be a social business and the importance of seeing social media  as part of a core vision to transform your business rather than a marginal activity. 

We are delighted that we already received sponsorship for a place at the event which has been awarded to Alison Cameron @allyc375. If you  would like to sponsor a place at the event do get in touch!  We look forward to discussing the questions submitted by participants and via Twitter.

Whether you work in the public, private, charity or social enterprise sectors understanding the impact of social media for social good is now essential. We do hope you will join us on the 29th April for a very social conversation. You can follow the discussion on Twitter using the hahtag #socialconvo. Following the considerable interest in my post “Is social media putting the ‘social’ back into care” we particularly welcome people from the care sector interested  why “Social media is a fundamental shift in the way we communicate” .

Our conversations started when Stu Arnott @MindingsStu and I interviewed Mark and Paul for the Disruptive Social Care podcast. The podcasts have been downloaded thousands of times but just in case you missed these interviews…….

Mark Brown has been described as one of the smartest thinkers in the worlds of social media and mental health. Mark edits One in Four, England’s only national mental health and wellbeing magazine written by people who experience mental health difficulties. Mark is a director of Social Spider a community interest company helping people to make change happen. 

 

Paul Taylor specialises on Innovation, Service Design and Research
and Development at Bromford a social business providing homes and support to over 80,000 people. Paul leads the Innovation Lab and he is particularly interested in the development of preventative social solutions and the power of technology to connect people. Paul was a key part of the team who developed the Bromford Deal which aims to shift resources away from reactive interventions and into more person centred customer care and support.

 

We look forward to you joining us on the 29th April to be part of a very social conversation 

Keep it simple Make it beautiful Have fun – sharing through @HaikuDeck

Last year I was very touched to be presented with a Haiku Deck celebrating #60yearsoflearning from @paulbromford. I am sure we are all aware that the “social space” is becoming very crowded  and standing out from the crowd can be quite challenging. Haiku Deck is an easy way of putting together brief messages or presentations. The philosophy is: “Keep it simple Make it beautiful Have fun”.

I have been reading the excellent Powerpoint Surgery book by   and what really stands out for me is the impact of visual images rather than lots of text which is impossible to read on a powerpoint! I hope the following Haiku Decks will give you some ideas for new ways of presenting your thoughts and ideas.

Paul and I are very aware of how important it is to share knowledge and information especially for people new to social media and we decided to create one new presentation a month throughout 2014.

January 2014

February 2014

March 2014

April 2014

May 2014

We are taking a summer break because we have both been busy with #powerplayers14 and Paul has been busy with the Bromford Lab. He has produced a series of Haiku Decks to explain the purpose of the Lab, launch a recruitment campaign through Twitter and encouraging people to get involved. 

Paul initially inspired me to explore the potential of Haiku Deck with the following presentation which has now had an impressive 90,000 views.

If you are thinking of starting a blog these top tips from  will hopefully inspire you!

Useful guidance from Paul about developing your own personal social media policy

Hot tip – add your Haiku Deck on slideshare and you will reach an even bigger audience!

 

 

 

 

 

 

 

6 simple tools to enhance your social media presence

I am often asked about simple tools which will help with engagement, promotion and analysing the impact of using social media. The following tools offer  a basic free service and the option of paid for services to provide a more customised platform and detailed analysis. You may wish to include these recommendations when developing your digital engagement strategy. You will need a Twitter account to access these tools.

New to Twitter? A great introduction Twitter in 15 minutes A Beginners Guide by @BestTechGuyEver

Top tips on being social from #60yearsoflearning @PaulBromford

RebelMouse provides a quick and easy way for people to catch up on your latest news, posts and tweets. RebelMouse takes your social presence across the major networks and organizes it into what it calls a “beautiful, dynamic and social front page”. Twitter: @RebelMouse

My Rebelmouse front page

Vizify  “a picture is worth a thousand words” Vizify provides a personal website based on your social media profiles. Vizify creates a series of interactive infographics which provide your online visual biography. One of the most popular Vizify services is animating your Twitter profile as a short video. Twitter: @vizify

My Vizify Twitter video

Storify allows users to tell stories by collecting updates from social networks and creating stories or timelines using social media such as Twitter, Facebook and Instagram. Twitter: @Storify

bit.ly is a URL shortening and bookmarking service which enables you to save, share , track and discover links from around the web. Today the post which has been shared most widely. Clicking  “view stats” provides real time information about who is clicking on your links. Twitter: @Bitly

Tweetreach allows you to find out how far your tweet has travelled, who is talking about it and how many people saw it. Use TweetReach to analyze recent Twitter activity about your hashtag or URL and get social analytics on reach, exposure, tweets and contributors.Twitter: @tweetreachapp

TweetChat is a way of having conversations in real-time using hashtags on Twitter. Particularly useful for tweet chats that include a specific hashtag to link those tweets together in a virtual conversation. Many conferences now have a hashtag to encourage wider engagement with the speakers and presentations. More informal Twitter chats can happen over a longer period of time when a group of people all tweet about the same topic using a hashtag.  Twitter: @TweetChat 

What is your favourite social media tool?

Further recommendations via Twitter (updated January 2014)

Pocket (formerly Read It Later)  When you find something you want to view later: text, video, images and other content put it in Pocket. Save items with one click. Save directly from your browser or from apps like Twitter, Flipboard, Pulse and Zite. Twitter: @Pocket

Thanks to @TomSprints  for the recommendation

Communicating differently – the value of social media #kidsorg13

This week I am running a social media workshop for Camden Special Parents Forum part of KIDS London which provides a wide range of direct support services for disabled children, young people and their families. KIDS’ vision is a world in which all disabled children and young people realise their aspirations and their right to an inclusive community which supports them and their families. @SpfCamden 

It is always interesting developing a presentation for an unknown audience some of whom may be very confident using social media and others yet to be convinced that it has any value in their day to day lives. There is just so much to share and a post can only provide a snapshot of all the resources available.

“Young people don’t see the risk of social media but older people don’t see the power” @nickkeane speaking at the European Conference on Social Media and Policing Lisbon. It is important that we keep people safe online but not make it so scary that the opportunities for engaging, sharing and learning are lost.

Twitter has been described by  Om Malik  as “the pulse of our planet, one that gives the internet a sense of humanity”

Digital technology and social networks provide some of the most powerful tools available today for building a sense of belonging, support and sharing. Over 30 million people in the UK are now using social media, Twitter is used by over 230 million people every month and 24 milllion Britons use Facebook every day.

The impact of digital technology on how we communicate, access services and find information has radically transformed how we conduct our everyday lives and our relationships with others. We can learn so much from each other. A request on Twitter for thoughts about the value of social media for carers produced this lovely response:

You may not guess this but I’m a big fan of social media. The ability to connect with people across the world, the diverse articles posted that one may not otherwise see and instant access to breaking news before any other medium make Twitter an incredibly valuable resource. Importantly social media enables individuals and small organisations to have a much bigger voice and be involved in the many online discussions which are informing and shaping the development of care services.

I am just one person running a small digital engagement consultancy with a few trusted associates and this is my digital footprint! It is worth exploring Twitter tools such as @RebelMouse and @vizify to enhance your social media presence.

Twitter @shirleyayres

LinkedIn: uk.linkein.com/in/shirleyayres

Blog: Connecting Social Care and Social Media

YouTube: http://www.youtube.com/disruptivesocialcare

Facebook: https://www.facebook.com/DisruptiveSocialCare

RebelMouse my social front page: https://www.rebelmouse.com/shirleyayres

VizifyTwitter video : https://www.vizify.com/shirley-ayres/twitter-video

But connection isn’t about platforms or tools. It’s about people.

On Twitter you can connect with Norman Lamb Minister of State for Care and Support @normanlamb , Jon Rouse Director General for Social Care @RouseJonDGDH,  Andrea Sutcliffe Chief Inspector of Adult Social Care @Crouchendtiger7 and the Chief Executives of most charities working in the field of disability.

Information is freely shared through social media. For example Netbuddy encourages the swapping practical tips and information on all aspects of supporting people with learning disabilities @netbuddytoptips

 Enabled by Design is a community of people who are passionate about well-designed, everyday products that challenge the one-size-fits-all approach to assistive equipment. Enabled by Design encourages people to share their views and experiences of assistive equipment, share wish lists about improving products and services, and post information, reviews and comments. @enabledby

One of the simplest needs for people is the ability to stay in touch with family and friends who may be widely dispersed. There are a range of online tools available to maintain and strengthen connections and address the practical tasks of co-ordinating the care  of an individual. Personal support networks provide a safe, moderated online space which can connect family, friends and professionals providing formal and informal care. Examples include:  Tyze, Yecco, Rally-Round and My People and Places

Getting started on Twitter

I hope workshop participants will be excited by the potential offered by social media and I am looking forward to welcoming more people to the wonderful world of social media!

The Twitter Help centre provides useful guidance and Mashable have produced the Twitter Guide Book.

Useful tips to guide you in developing your own personal social media policy have been produced by Paul Taylor @paulbromford.  Thanks for sharing Paul!

I will be taking note of the questions and issues raised at #kidsorg13 and will add further resources after the workshop.