Category Archives: Social Media and Social Care

Social conversations, social media and social good

You may have picked up that Mark Brown  Paul Taylor   and I are running an event on the 29th April in Central London. We are exploring “What can social media do to make social good better?”

 

What makes it special for me is that Mark, Paul and I come from very different backgrounds but we have a shared interest in how social media is defining care, support and community engagement both online and offline in the digital age. We are also exploring what it means to be a social business and the importance of seeing social media  as part of a core vision to transform your business rather than a marginal activity. 

We are delighted that we already received sponsorship for a place at the event which has been awarded to Alison Cameron @allyc375. If you  would like to sponsor a place at the event do get in touch!  We look forward to discussing the questions submitted by participants and via Twitter.

Whether you work in the public, private, charity or social enterprise sectors understanding the impact of social media for social good is now essential. We do hope you will join us on the 29th April for a very social conversation. You can follow the discussion on Twitter using the hahtag #socialconvo. Following the considerable interest in my post “Is social media putting the ‘social’ back into care” we particularly welcome people from the care sector interested  why “Social media is a fundamental shift in the way we communicate” .

Our conversations started when Stu Arnott @MindingsStu and I interviewed Mark and Paul for the Disruptive Social Care podcast. The podcasts have been downloaded thousands of times but just in case you missed these interviews…….

Mark Brown has been described as one of the smartest thinkers in the worlds of social media and mental health. Mark edits One in Four, England’s only national mental health and wellbeing magazine written by people who experience mental health difficulties. Mark is a director of Social Spider a community interest company helping people to make change happen. 

 

Paul Taylor specialises on Innovation, Service Design and Research
and Development at Bromford a social business providing homes and support to over 80,000 people. Paul leads the Innovation Lab and he is particularly interested in the development of preventative social solutions and the power of technology to connect people. Paul was a key part of the team who developed the Bromford Deal which aims to shift resources away from reactive interventions and into more person centred customer care and support.

 

We look forward to you joining us on the 29th April to be part of a very social conversation 

Keep it simple Make it beautiful Have fun – sharing through @HaikuDeck

Last year I was very touched to be presented with a Haiku Deck celebrating #60yearsoflearning from @paulbromford. I am sure we are all aware that the “social space” is becoming very crowded  and standing out from the crowd can be quite challenging. Haiku Deck is an easy way of putting together brief messages or presentations. The philosophy is: “Keep it simple Make it beautiful Have fun”.

I have been reading the excellent Powerpoint Surgery book by   and what really stands out for me is the impact of visual images rather than lots of text which is impossible to read on a powerpoint! I hope the following Haiku Decks will give you some ideas for new ways of presenting your thoughts and ideas.

Paul and I are very aware of how important it is to share knowledge and information especially for people new to social media and we decided to create one new presentation a month throughout 2014.

January 2014

February 2014

March 2014

Paul inspired me to explore the potential of Haiku Deck with the following presentation which has now had an impressive 85,939 view.

If you are thinking of starting a blog these top tips from  will hopefully inspire you!

Hot tip – add your Haiku Deck on slideshare and you will reach an even bigger audience!

Mark Brown (@markoneinfour), Shirley Ayres (@shirleyayres) and Paul Taylor (@paulbromford) will be discussing “what can social media do to make social good better?” on the 29th April in Central London. You can book a ticket for the event here

 

 

 

 

 

 

6 simple tools to enhance your social media presence

I am often asked about simple tools which will help with engagement, promotion and analysing the impact of using social media. The following tools offer  a basic free service and the option of paid for services to provide a more customised platform and detailed analysis. You may wish to include these recommendations when developing your digital engagement strategy. You will need a Twitter account to access these tools.

New to Twitter? A great introduction Twitter in 15 minutes A Beginners Guide by @BestTechGuyEver

Top tips on being social from #60yearsoflearning @PaulBromford

RebelMouse provides a quick and easy way for people to catch up on your latest news, posts and tweets. RebelMouse takes your social presence across the major networks and organizes it into what it calls a “beautiful, dynamic and social front page”. Twitter: @RebelMouse

My Rebelmouse front page

Vizify  “a picture is worth a thousand words” Vizify provides a personal website based on your social media profiles. Vizify creates a series of interactive infographics which provide your online visual biography. One of the most popular Vizify services is animating your Twitter profile as a short video. Twitter: @vizify

My Vizify Twitter video

Storify allows users to tell stories by collecting updates from social networks and creating stories or timelines using social media such as Twitter, Facebook and Instagram. Twitter: @Storify

bit.ly is a URL shortening and bookmarking service which enables you to save, share , track and discover links from around the web. Today the post which has been shared most widely. Clicking  “view stats” provides real time information about who is clicking on your links. Twitter: @Bitly

Tweetreach allows you to find out how far your tweet has travelled, who is talking about it and how many people saw it. Use TweetReach to analyze recent Twitter activity about your hashtag or URL and get social analytics on reach, exposure, tweets and contributors.Twitter: @tweetreachapp

TweetChat is a way of having conversations in real-time using hashtags on Twitter. Particularly useful for tweet chats that include a specific hashtag to link those tweets together in a virtual conversation. Many conferences now have a hashtag to encourage wider engagement with the speakers and presentations. More informal Twitter chats can happen over a longer period of time when a group of people all tweet about the same topic using a hashtag.  Twitter: @TweetChat 

What is your favourite social media tool?

Further recommendations via Twitter (updated January 2014)

Pocket (formerly Read It Later)  When you find something you want to view later: text, video, images and other content put it in Pocket. Save items with one click. Save directly from your browser or from apps like Twitter, Flipboard, Pulse and Zite. Twitter: @Pocket

Thanks to @TomSprints  for the recommendation

Communicating differently – the value of social media #kidsorg13

This week I am running a social media workshop for Camden Special Parents Forum part of KIDS London which provides a wide range of direct support services for disabled children, young people and their families. KIDS’ vision is a world in which all disabled children and young people realise their aspirations and their right to an inclusive community which supports them and their families. @SpfCamden 

It is always interesting developing a presentation for an unknown audience some of whom may be very confident using social media and others yet to be convinced that it has any value in their day to day lives. There is just so much to share and a post can only provide a snapshot of all the resources available.

“Young people don’t see the risk of social media but older people don’t see the power” @nickkeane speaking at the European Conference on Social Media and Policing Lisbon. It is important that we keep people safe online but not make it so scary that the opportunities for engaging, sharing and learning are lost.

Twitter has been described by  Om Malik  as “the pulse of our planet, one that gives the internet a sense of humanity”

Digital technology and social networks provide some of the most powerful tools available today for building a sense of belonging, support and sharing. Over 30 million people in the UK are now using social media, Twitter is used by over 230 million people every month and 24 milllion Britons use Facebook every day.

The impact of digital technology on how we communicate, access services and find information has radically transformed how we conduct our everyday lives and our relationships with others. We can learn so much from each other. A request on Twitter for thoughts about the value of social media for carers produced this lovely response:

You may not guess this but I’m a big fan of social media. The ability to connect with people across the world, the diverse articles posted that one may not otherwise see and instant access to breaking news before any other medium make Twitter an incredibly valuable resource. Importantly social media enables individuals and small organisations to have a much bigger voice and be involved in the many online discussions which are informing and shaping the development of care services.

I am just one person running a small digital engagement consultancy with a few trusted associates and this is my digital footprint! It is worth exploring Twitter tools such as @RebelMouse and @vizify to enhance your social media presence.

Twitter @shirleyayres

LinkedIn: uk.linkein.com/in/shirleyayres

Blog: Connecting Social Care and Social Media

YouTube: http://www.youtube.com/disruptivesocialcare

Facebook: https://www.facebook.com/DisruptiveSocialCare

RebelMouse my social front page: https://www.rebelmouse.com/shirleyayres

VizifyTwitter video : https://www.vizify.com/shirley-ayres/twitter-video

But connection isn’t about platforms or tools. It’s about people.

On Twitter you can connect with Norman Lamb Minister of State for Care and Support @normanlamb , Jon Rouse Director General for Social Care @RouseJonDGDH,  Andrea Sutcliffe Chief Inspector of Adult Social Care @Crouchendtiger7 and the Chief Executives of most charities working in the field of disability.

Information is freely shared through social media. For example Netbuddy encourages the swapping practical tips and information on all aspects of supporting people with learning disabilities @netbuddytoptips

 Enabled by Design is a community of people who are passionate about well-designed, everyday products that challenge the one-size-fits-all approach to assistive equipment. Enabled by Design encourages people to share their views and experiences of assistive equipment, share wish lists about improving products and services, and post information, reviews and comments. @enabledby

One of the simplest needs for people is the ability to stay in touch with family and friends who may be widely dispersed. There are a range of online tools available to maintain and strengthen connections and address the practical tasks of co-ordinating the care  of an individual. Personal support networks provide a safe, moderated online space which can connect family, friends and professionals providing formal and informal care. Examples include:  Tyze, Yecco, Rally-Round and My People and Places

Getting started on Twitter

I hope workshop participants will be excited by the potential offered by social media and I am looking forward to welcoming more people to the wonderful world of social media!

The Twitter Help centre provides useful guidance and Mashable have produced the Twitter Guide Book.

Useful tips to guide you in developing your own personal social media policy have been produced by Paul Taylor @paulbromford.  Thanks for sharing Paul!

I will be taking note of the questions and issues raised at #kidsorg13 and will add further resources after the workshop.

Saturday 31st Aug thoughts via Twitter

My recommended reading, viewing and thinking for the weekend!

https://twitter.com/shirleyayres/status/373703533926703104

https://twitter.com/shirleyayres/status/373705285296062464

#kentdigicare a milestone for connected care?

On the 12th July an exciting event took place in Sittingbourne Kent. 150 professionals and volunteers from care, health, housing, community services and the voluntary sector joined together with service users and carers to discuss how digital technology can enhance care services. They were joined online by people with an interest in social innovation for care from across the UK. The aim of the event was to explore how digital technology can help to improve the wellbeing of individuals who need care and support as well as their families and carers.To encourage social learning from the event we have gathered together all of the resources shared before, during and after the day.

#KentDigiCare was the first collaboration from the Connected Care Network. We are now in discussions with a number of organisations and further collaborations will be announced in the autumn.

Welcome to #kentdigicare @shirleyayres

Why I’m excited about #kentdigicare by @uk_james

Conference Programme via @KentSocialCare

Presentations

@dominiccampbell “Care in the Digital Age: The Use of Technology in Care 

Can online innovations enhance social care? Shirley Ayres 

Workshops To understand how social networks are now influencing innovations in  care the first workshops provided participants with the opportunity to find  out more about using social media and providing digital leadership. A big thank you to  all our  workshop facilitators who travelled from far and wide to support Kent Care in the Digital Age!

Social Media – The Basics @paulbromford

Social Media top tips for #kentdigicare from @clarkmike and @shirleyayres

The event was followed widely across the UK !  #kentdigicare a quick video summary thanks @ailinmartinez

Resources provided for the workshops

Monmouthshire County Council Social Media Guidance for staff and members

Bromford Group Social Media Guidelines

NHS Employers HR and Social Media Guidance

Engage: Digital and Social Media Engagement for the Police Service

Social Media 

The Public Sector Social Media Survey 2013 Infographic from Goss Interactive provides a snapshot of the public sector’s current use of social media on an organisational level.

20 Things They Never Told Us About Going Social – Paul Taylor

Seven Twitter mistakes we all have to make – Helen Reynolds

Social Media Playbook – ELOQUA

Twitter in 15 minutes A beginners guide by @besttechguyever  Facebook 101 for health and care organisations@claireOT

Social Media in Mental Health Practice @VictoriaBetton

The Click Guide to Digital Technology for Adult Social Care

An archive of all the Live Stream recordings made during the day by @johnpopham is available to watch on YouTube 

The tweets were storified thanks to @clarkmike

#KENTDIGICARE – 12 JULY 2012 (WITH IMAGES, TWEETS) · CLARKMIKE

#KentDigiCare – the discussions continue – 15 July 2013 (with tweet)… 

You can still join in the discussions and share resources via the #KentDigiCare hashtag on Twitter.

#KentDigiCare Symplur Analytics Headline Numbers: over 2,643,755 impressions, 194 people participated online and an average 46 tweets per hour.

Blogs

My first blog post! Care in the Digital Age Reflections @TeresaTinsel

#KentDigiCare – a giant leap for Social Movements @whoseshoes

Mindings and Care in the Digital Age @MindingsStu

What did we achieve?

Every participant to make at least five new connections, learn about five new technology innovations that will enhance care in their communities and taking  learning points to share with colleagues in the workplace and community connectors and builders.

Conclusions

“The Kent Care in the Digital Age event created a fantastic environment for engagement, improving understanding and furthering discussion about how  professionals can widen their understanding of the digital opportunities that exist.  We need to understand  how technology can support people to connect with their communities, provide tools for family carers and professional staff and  importantly put people in more control of their own lives. One of the key messages coming through from #kentdigicare was that we need to support people, whenever possible, to use the technology themselves to complement more “traditional”health and social care support. It’s time for health and social care to catch up and enter the digital age.” James Lampert Commissioning Manager Kent County Council @uk_james

Any questions for @dominiccampbell our next guest on the Disruptive Social Care podcast?

I am delighted to announce that Dominic Campbell will be our next guest on the Disruptive Social Care podcast. Dominic  is is a digital government specialist and social innovator with a background in government policy, communications and technology-led change.

Dominic was a keynote speaker at Kent Care in the Digital Age #kentdigicare held on the 12th July. He raised many challenging questions  about the importance of human relationships in public services and how people talk to each other. 

Dominic established FutureGov in early 2008 and has a keen interest in emerging uses of new media and “social” strategies to deliver public service transformation and social innovation.

The Panel Debate at #kentdigicare exploring “The Future of Personalisation? Service Users, Carers and Digital Engagement”

Dominic is also co-founder of several social web start-ups: · Patchwork a collaboration tool for multi-agency working, currently focused on children and families intervention · Casserole a peer to peer meals on wheels service Enabled by Design a community of people interested in Design for All.

We are inviting you to submit questions for discussion with Dominic by the 20th August 2013. Whilst we may not be able to cover all of the questions asked we will be summarising the key themes which arise. You can tweet your questions to @shirleyayres using the hashtag #deukcare or email: shirley.ayres56@googlemail.com

https://twitter.com/SaraMcKeeFRSA/status/366474503213158402

You can catch up with our previous guests on the Disruptive Social Care podcasts here!

You can watch recordings of the live stream videos from #kentdigicare here thanks to @johnpopham