Category Archives: Social Media and Social Care

The heartbeat of the new world economy is social and mobile @equalman

Mobile technology and social networks provide some of the most powerful tools available today for building a sense of belonging, support and sharing.  Social media has become the number one activity on the web. How many care organisations  have an effective online communications and engagement strategy?

@Media_Trust Top tip #GoMobileconf: 80 per cent of Twitter users access it via their smart phone.

 A powerful and very popular video from Erik Qualman author of Socialnomics which provides statistics about the global influence of social media. “it is not a question now about whether you should be involved in social media but how well you do it”

If your organisation would like help in developing an online communication and digital engagement strategy which promotes innovative thinking do get in contact! @shirleyayres 

What I’ve learned via Twitter today #sociallearning in action

Great start to the day reading @PaulBromford thoughts about the social CEO

1: Forget social media – it’s about being a social business

2:  It will make you more visible, people will like you more

3: You are missing out on recruiting the best people

4: Customers will trust your organisation more

5:  You are missing out on vital market intelligence

Followed by an insightful post from @NathanConstable about the police use of social media and the reasons why some chief officers are reluctant to embrace social media:

1. With the best will in the world some just don’t “get it” and will need to be convinced of its value.
2. There is a fear of loss of control of message. Everything has to be corporate.
3. There is a fear that some of their officers will damage the reputation of the force by tweeting things they shouldn’t.

Good to share the newly published e-book Social Media and Mental Health Practice

An innovative response to the  challenge of making care technology mainstream

Guest Post: Supporting practitioners to make sense of social media in mental health practice

Victoria Betton deputy director of strategy and partnerships at Leeds and York Partnership NHS Foundation Trust discusses her new e-book Social Media in Mental Health Practice co-written with Victoria Tomlinson from Northern Lights PR.

I use every opportunity to chat to people using and working in mental health services about social media. And what I experience is disconnect. Many practitioners are fearful. Many more are excited by the possibilities but not sure where to start. A smaller number are already confidently using social media to connect, network and innovate. Most are predominantly thinking about their use of social media in relation to personal/professional identity and ensuring their online behaviours are consistent with guidance from their professional body or organisation.

What I see much less of, is practitioners having the opportunity to consider how social media may form a part of their toolkit – helping people think about recovery in the context of their online as well as their offline lives and the interplay between the two.  At the same time I see many people with lived experience using all sorts of social media to take control, connect with peers, campaign, have fun and develop.

There is where I see the disconnect and this is where the idea for Social Media in Mental Health Practice came from – a desire to capture many of the fantastic ways in which social media are already being used, to amplify, and to give practitioners ideas and tips about how they might incorporate this knowledge into their day-to-day practice. It isn’t a ‘how to’ book and it isn’t about professional identity. Its purpose is to help mental health practitioners who are new to social media, consider the possibilities and the challenges, by finding out from those who are already innovating – both people using mental health services and people working within them.

I am always struck by the kindness and supportiveness of the community I have discovered in social media spaces – particularly Twitter. Victoria (co-author) and I could not have written this book without the generosity and willingness of many people to share their experiences – this in itself is a testament to the positive potential of social media. We are also incredibly grateful to Helen Bevan, chief of transformation at the NHS Institute for Innovation and Improvement, for supporting and funding the development of this e-book – another person who I initially connected with on Twitter.

This e-book captures a particular point in time – I hope it will quickly become out-of-date and redundant, as more and more mental health practitioners become increasingly familiar with the potential of social media for supporting recovery focused practice.

You can download Social Media in Mental Health Practicehere

Victoria Betton is deputy director of strategy and partnerships at Leeds and York Partnership NHS Foundation Trust and is undertaking a PhD at the University of Leeds on the theme of social media and mental health. You can find her on Twitter @VictoriaBetton and her blog here. Her co-writer is Victoria Tomlinson from Northern Lights PR, author of a number of e-books on how to use social media, who can be found on Twitter @nlightspr.

 

Could crowdfunding support new ways of thinking in care?

“Knowledge is useless if it’s exclusive. If you really want change, you really want it to be inclusive, where everyone’s included, otherwise you’re just going to have more of the same in the future.” will.i.am interviewed in the Guardian 15th December 2012 @iamwill

I am fortunate to be connected to over 10,000 people through social networks. If each person in my network invested £7-00 we could produce a weekly Disruptive Social Care podcast throughout 2013. Or if innovative care organisations sponsored a show we would reach our target even more quickly!

The podcasts were developed to promote innovative thinking about care in the 21st century by bringing people and ideas together. With over 5000 downloads and views of the Disruptive Social Care podcast we have created a unique communications platform.

When Stu and I launched the Disruptive Social Care podcasts we wanted to spread the word about care innovations, share great ideas and promote the value of digital technology to help people and communities connect and collaborate. We recognised the need for digital leadership to drive the adoption of technology in care.

We are passionate about ensuring that good practice in care, health, housing, education, employment and research is promoted and shared. We want Disruptive Social Care to become the benchmark for innovators. To date we have self funded the podcasts. We hope that there are enough innovative individuals and organisations who share our values and will help us to reach a bigger audience.

“The social care sector produces tons of outputs in the forms of papers and reports and so on and I struggle to keep up with a lot of it quite frankly, but I never struggle to find time to listen to your weekly podcast, and I think what is distinctive about it is that you offer a fresh take on a lot of the challenges that we face and I don’t think there’s anything quite like it, so do keep it up, I think it’s a really refreshing contribution, and challenge actually, to the way we do things”

Richard Humphries, Assistant Director of Policy The Kings Fund @richardatkf 

Giving a voice to innovators is essential if we are to develop care services fit for the 21st century. Dare I suggest that publishing 50 reports will not be as effective as Simone Florio talking about the inspiring Healthy Living Club at Lingham Court @HLCC supporting people living with dementia, Anthony Ribot @RibotMaximus discussing user experience, design and  Threedom the world’s simplest smartphone and Mark Brown @markoneinfour sharing his thoughts about the need for radical changes in mental health services.

We need your help and support to continue to produce our independent, provocative and edgy weekly shows. And a very big thank you to our first friends and supporters! @FOL_LTD @Ermintrude2 @Recovery4_me @BPDFFS @MindingsStu @clarkmike 

How to sponsor the Disruptive Social Care podcast Any questions? Do contact me if you need an invoice before sponsoring the podcasts. @shirleyayres

Will we succeed with our very ambitious vision? If innovation and new ways of thinking about care is part of your DNA we hope you will support us. Only time will tell but do keep  an eye  on how many innovative organisations are prepared to sign up and support us!

Can Twitter make our care and social work organisations more “social”?

twitter“Social media is a fundamental shift in the way we communicate. All the time online conversations are happening about you, your brand and your organisation. It’s not a choice whether you DO social media, the choice is how well you do it” Erik Qualman author of socialnomics.

Social networking has the potential to put the “social” back into social work and social care. So it is sad to note how few care organisations are actually engaged and using social media to communicate and debate with an increasingly diverse group of stakeholders. Children and adult care is on the edge and urgently needs public support to show politicians that there is widespread support for properly funding the services which  millions of people rely on daily. How could we be using social media to counter the negative media perceptions  and reporting about social work and care services?

Twitter is a rich source of instantly updated information and it is how I stay updated on an incredibly wide variety of topics. What makes a care tweeter valuable? Generously sharing knowledge, passions and links to useful resources and blogs. Listening, challenging, informing and making a difference.

If you are an organisation funded to engage with the public you need a strategy for responding to questions and comments online. This should include contact details for senior staff which is available on your website.

What is a turn off? Broadcasting, constantly selling and promoting yourself, not listening or interested in conversations which may be critical of your organisation. Having a Twitter, Facebook or LinkedIn profile  and rarely updating shows a real lack of interest in being social. I will leave you to judge how social our care tweeters are!

This should be a simple request but…. it does require an understanding of the complicated and fragmented social work and social care sectors. Care services are provided by a diverse range of providers including local authorities, health, housing, charities, social enterprises and the private sector. This list focuses on organisations and individuals who have a specific social work or social care brief.

Who is currently using Twitter?

Association of Directors of Adult Social Services @ADASSdclode

Eddie Clarke Director Adult Social Services Worcestershire @eddiec10 

Sarah Pickup President ADASS and Director Hertfordshire @adassspickup

Sherry Malik Director of Children & Adults, LB Hounslow @sherry_malik 

Lorna Payne Group Director Adults and Health LB Havering @Lorna_Payne

Barnet Council’s Adult Social Care and Health Service @lbbadults 

Sean McLaughlin Director of Housing and Adult Social Services @SeanMcLaughlin

Simon Birch Director of Social Services in Monmouthshire @MCCSimonBurch

The Association of Directors of Children’s Services are not using Twitter  

Dave Hill Director of Children’s Services Essex County Council @DCSEssex 

Social Care Service Managers 

James Lampert Social care Commisioner Kent County Council  @uk_james

Guy Stenson  Service manager (planning & partnerships), Children, Adults and  Health South Gloucestershire Council @guystenson

British Association of Social Workers @BASW_UK

Awaiting confirmation of whether the Chair and CEO are using Twitter

Care Quality Commission @CareQualityComm

Chair David Prior and CEO David Behan are not using Twitter

Care Providers

Bill Mumford CEO Macintyre, Chair of VODG and on @TLAP1 Board  @billatmacintyre 

Centre for Workforce Intelligence  @C4WI 

Peter Sharp CEO @CfWICEO

Rhidian Hughes Head of Social Care @rhidianhughes

Children’s Commissioner for England

Maggie Atkinson @ChildrensComm

College of Social Work @CollegeofSW 

Awaiting confirmation of whether the Co-Chairs and Interim CEO are using Twitter

Disabled People’s User Led Organisations (DPULOs) 

Rich Watts National Lead for Disabled People’s User Led Organisations (DPULOs) @rich_w 

Kings Fund @RichardatKF  Senior Fellow

National Skills Academy for Social Care @NSASocialCare

Awaiting confirmation of whether the Chair and CEO are using Twitter

Skills for Care @skillsforcare

A disappointing response especially when there is a lack of clarity about the role of Skills for Care and the planned amalgamation with the National Skills Academy for Social Care.

Social Care Institute for Excellence @SCIE_socialcare

Current Chair not on Twitter

CEO Andrea Sutcliffe @Crouchendtiger7

Think Local Act Personal Partnership @TLAP1

Programme Director Sam Bennett @samhbenn 

Scotland (links thanks to @jonbolton )

Wales

Care Council for Wales @CareCouncil 

No doubt I will be adding to the list. Do let me know if I have missed any  social care tweeters you feel I should add to the list.

Social Networking Basics for Care Organisations

“For the first time we have the social tools to make group action a reality. And they’re going to change our whole world” Clay Shirky Here Comes Everybody: The Power of Organizing Without Organizations (2008)

If people have a choice about who is delivering their care services would they chose your organisation? The chill winds of budget cuts and redundancies along with increasing expectations and more connected communities mean that public services are under considerable scrutiny. The need for a culture of innovation and creativity is essential if we are to meet the challenges and aspirations for improved care services. In some ways it is frustrating to reflect on the lack of progress since the publication of my report on “The future for personalisation? Service users, carers and digital engagement” by IRISS in August 2011.

Social networking, social learning and the use of mobile technology have an increasingly important role in the care sector. Digital networks are enabling different forms of collective action and collaborative groups are being formed which connect and support people across the world. How many networks is your organisation involved with?


“The cost of all kinds of group activity has fallen dramatically and social tools provide the capacity for action by loosely structured groups, operating without managerial direction and outside the profit motive”
Clay Shirky

There are an increasing range of different tools available which include: twitter, facebook, LinkedIn, YouTube, flickr, slideshare, blogs, webinars, podcasts etc. The tools are simply a way of enabling people to share,co-operate and collaborate. These tools used creatively will complement each other but they do need to be used strategically and to make sense for your organisation and audience.

Social networking is about listening; engaging, providing value by solving problems and answering questions and building relationships. An increasing number of people are using online forums to share thoughts and ideas about good practice across the care sector. Are you evaluating how your organisation is using social media to extend participation, provide information and collaborate with similar organizations?

“No decision about me without me” With the promise of more control and choice in both health and care services there is a growing expectation of honesty, openness and transparency in transactions between citizens and public organisations. Used solely as a broadcast channel social media will not have any significant or positive impact about how people see your organisation. A few tweets, an e-letter, a forum on a website and joining groups without contributing to discussions do not constitute a social media strategy. Do you know where people are already having conversations about social care on the internet?

Developing social media activities is an important part of building a presence and a profile on the internet. But social networking using social media tools will need to become part of the DNA of the whole organisation, led, supported and endorsed by the senior management team. This can involve a substantial mind shift within organisations who see social media solely as a broadcasting and/or marketing channel.

Action Points

1. Undertake a review of your current communications activities including websites, blogs, published materials and events.
Decide what it is you want to achieve and explore how social networking will contribute to your communications and stakeholder engagement strategy. How effective are your current activities, how do you know what is working well, who are your customers and what is the added value you offer?

2. Develop a social media and social learning policy in consultation with staff and stakeholders

3. Provide social media workshops to help all staff become familiar with and confident in using social media tools. Encourage feedback and suggestions about how you can improve internal and external communications.

4. Measure and evaluate the return on your investment in social media activities including google alerts and google anlaytics
Social media has challenged organisations to embrace new ways of connecting and communicating, demanding greater openness, transparency and engagement. What is the potential Return On Investment (ROI) of an approach to social media which develops real relationships with stakeholders?

There is a lot of learning and risk associated with launching a public blog. Easily accessible, relevant and timely information on your website is essential. Invite feedback about your website. Be prepared for discussions and conversations which you cannot control but from which there can be considerable learning for the organisation. Be prepared to respond to questions and criticism.

Social networking, in many ways, is all about learning. Social media is one of the most powerful ways to understand what we do and why, learn as we go, and share what we learn with others. Every day conversations are taking place across the internet about social work and social care. Do you know what is being said about leadership, social care, services for children, workforce development, social learning and commissioning in the care sector? A good starting point is the informative post 7 reasons to launch an internal blog before going public.

About Shirley Ayres The Japanese have a word “Kaizen” which translated means “the gathering of the wisdom of the people” As a knowledge management and communications consultancy we have particular expertise in developing social networks and social learning with an unrivaled and in depth knowledge of the care sector. We advise and review public, private and non profit organisations communication & digital engagement strategies.